Google Shopping is a powerful platform for e-commerce businesses to reach a wider audience and increase sales. Displaying customer reviews on your Google Shopping listings can significantly boost your credibility and attract more buyers. Hence, TrustShop builds this feature to help you with collecting reviews and then display them on Google Shopping through Google Merchant Center.

Set up on TrustShop admin

On Settings page, choose tab “Google shopping”

You can modify the fetching time when TrustShop updates data on this synthesis XML file. A tip is that the fetching time on TrustShop should be earlier (at least 30 mininutes) than Google Merchant Center’s one.

Set up on Google Merchant Center

Step 1: Upload the products feed

If you have a Google account (e.g. Gmail), go to Merchant Center to initiate the process.

You can then manually create and upload a product feed following Google's instructions or use third-party apps like:

• Easy Google Shopping Feed by AdNabu
• Feed for Google Shopping
• ShoppingFeeder

Google typically takes around 10 business days to approve your products.

Step 2: Sign up for the product ratings program

Complete the ****Product Ratings Interest Form.

• For "Do you work with an approved third-party reviews aggregator?", select No.

Step 4: Generate and upload the product reviews feed